{"id":14024,"date":"2025-02-06T09:07:40","date_gmt":"2025-02-06T16:07:40","guid":{"rendered":"https:\/\/www.zayo.com\/?post_type=resources&p=14024"},"modified":"2025-02-06T09:10:00","modified_gmt":"2025-02-06T16:10:00","slug":"meeting-the-enterprise-market-with-scalable-and-secure-networks-insights-from-zayos-chief-sales-officer-brian-daniels","status":"publish","type":"resources","link":"https:\/\/zayoustrans.burbledev.com\/fr\/resources\/meeting-the-enterprise-market-with-scalable-and-secure-networks-insights-from-zayos-chief-sales-officer-brian-daniels\/","title":{"rendered":"Meeting the Enterprise Market with Scalable and Secure Networks: Insights from Zayo’s Chief Sales Officer, Brian Daniels"},"content":{"rendered":"\n

With a new year comes fresh challenges and opportunities for IT teams. The cost of cybercrime will continue to rise<\/a>, AI is driving explosive network traffic growth<\/a>, and leading enterprises are continuing to digitally transform \u2013 and need the tools that can evolve with them. <\/p>\n\n\n\n

According to Brian Daniels, Chief Sales Officer, at Zayo these trends are shaping how enterprises are investing in networking technologies and what they\u2019re investing in: <\/p>\n\n\n\n

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  1. Increasingly complex cyber threats<\/strong>: Cybercrime is on the rise<\/a>, with threats becoming more difficult to combat. During a Zayo webinar, cybersecurity experts raised concerns about the growing sophistication and frequency of attacks, urging organizations to adopt proactive measures<\/a> that secure every layer of their networks.<\/li>\n\n\n\n
  2. Bandwidth-intensive applications like AI<\/strong>: As businesses integrate AI into their operations and expand hybrid work models, the need for scalable networks has never been greater, according to insights<\/a> from Zayo\u2019s Solutions Architecture Team.<\/li>\n\n\n\n
  3. The moving target of digital transformation<\/strong>: It\u2019s becoming clear that digital transformation isn\u2019t a destination \u2013 it\u2019s a perhaps never-ending journey. Modern businesses require flexible networks to accommodate their needs now and in the future. This is pushing businesses to prioritize cloud-native solutions that increase agility, according to McKinsey Digital<\/a>. <\/li>\n<\/ol>\n\n\n\n

    Let\u2019s dive a little deeper into where customers are investing thanks to these key trends.<\/p>\n\n\n\n

    Cybersecurity: Weaving a Smarter Safety Net<\/h3>\n\n\n\n

    With remote work, IoT devices, and cloud applications demanding seamless and secure connectivity, traditional cybersecurity approaches no longer cut it. These trends are creating new vulnerabilities and attack surfaces, creating an increasingly complex environment for businesses to secure. <\/p>\n\n\n\n

     In addition, DDoS attacks continue to become more sophisticated and frequent. According to Zayo\u2019s latest data<\/a>, DDoS attacks surged by 106% from H2 2023 to H1 2024. Factors like AI-driven cybercrime, geopolitical tensions, and hacktivism are only increasing the frequency and intensity of these incidents.<\/p>\n\n\n\n

    Zayo customers rely on a variety of tools to help identify vulnerabilities, enforce SLAs, and optimize operations, such as:<\/p>\n\n\n\n