As a marketing executive at many great companies over the years, I can personally attest to the power of a well-articulated \u201cbrand purpose\u201d in driving an organization\u2019s operational, cultural, marketing, and sales successes. At its core, our brand purpose should shape how we connect with people, colleagues, and customers alike. Ironically, that has been the very essence of our own self-exploration here at Zayo. It\u2019s all about connection.<\/p>\n\n\n\n
Having recently undergone an organizational transformation, we saw an opportune moment to ask ourselves what we want our brand purpose to be. We put our own organization under the microscope to better articulate why we exist, what we deliver, and how we can continue to better serve our customers.<\/p>\n\n\n\n
The examination and articulation of Zayo\u2019s purpose, foundational to our forward-looking vision, began with an exploration of our past. Founded by industry veterans of the companies that constructed the earliest backbone of the Internet, Zayo\u2019s journey has been guided by an aspirational vision for connectivity. With a disciplined focus on high-bandwidth, fiber-based infrastructure, and communications services, Zayo began acquiring fiber-rich companies and augmenting network density.<\/p>\n\n\n\n
We grew, knowing that data capture and processing technologies would evolve rapidly and demand for data transmission would multiply exponentially along with it.<\/p>\n\n\n\n
We expanded to every major market in North America and many in Western Europe to provide light-speed data transmission infrastructure with dense, high-quality networks.<\/p>\n\n\n\n
At every phase of this journey, at every point of connection, our strategic evolution has been shaped by anticipated technological change and subsequent shifts in the needs of our customers and the customers they serve. If we can imagine what\u2019s next, we can be a nexus for what\u2019s next.<\/p>\n\n\n
Having recognized this as core to our DNA, our purpose, our \u2018why,\u2019 became clear\u2026<\/p>\n\n\n\n
As part of this process, we have worked to capture why our customers choose us and where we can continue to evolve to deliver value in this rapidly changing world. At Zayo we offer:<\/p>\n\n\n\n
\n“We put our own organization under the microscope to better articulate why we exist, what we deliver, and how we can continue to better serve our customers.”<\/p>\n<\/blockquote>\n\n<\/div><\/div>\n<\/div>\n\n\n
What does this mean for Zayo? The world is constantly evolving, and along with it, the possibilities and capabilities of global connectivity. Today, consumers are harnessing paradigm-shifting technologies like AI, VR & 5G. Our customers are ushering in a new era of ride-sharing, food delivery, and freight transportation with autonomous vehicles. Harnessing the power of the edge station to revolutionize data transfer between AV and data centers or the Cloud, they partner with us for a fast fiber network directly to storage \u2014 an integral connection to a driverless future. For some customers, that creativity doesn\u2019t stop with the boundaries of Earth. The future is both new and existing fiber being leveraged by our customers to take internet traffic from Earth into space and back to Earth again. For the communications infrastructure to get there, they partner with us.<\/p>\n\n\n\n
All this requires more data, more network nodes, and more servers in more locations. For Zayo, this demands a constant commitment to exceeding expectations and making what\u2019s next possible.<\/p>\n\n\n\n
At Zayo, our purpose connects us.<\/strong><\/p>\n\n\n\n
At Zayo, we connect what\u2019s next.<\/strong><\/p>\n\n\n\n
Experience our new purpose and brand in action here on our new website.<\/p>\n","protected":false},"excerpt":{"rendered":"
Our Chief Marketing Officer Kimberly Storin effectively aligns our organization\u2019s commitment and energy around a clear, shared vision of the company\u2019s culture, goals, and purpose.<\/p>\n","protected":false},"featured_media":5949,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"5765,3797,1621,1741,4023,5735","_relevanssi_noindex_reason":"","resource-post-excerpt":"Our Chief Marketing Officer Kimberly Storin effectively aligns our organization\u2019s commitment and energy around a clear, shared vision of the company\u2019s culture, goals, and purpose.","footnotes":""},"resource-topics":[],"displayed":[],"resources-categories":[44],"industry":[],"services-amp-solutions":[],"class_list":["post-1513","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources-categories-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/resources\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/resources\/1513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/media\/5949"}],"wp:attachment":[{"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"resource-topics","embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/resource-topics?post=1513"},{"taxonomy":"displayed","embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/displayed?post=1513"},{"taxonomy":"resources-categories","embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/resources-categories?post=1513"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/industry?post=1513"},{"taxonomy":"services-amp-solutions","embeddable":true,"href":"https:\/\/zayoustrans.burbledev.com\/es\/wp-json\/wp\/v2\/services-amp-solutions?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}